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Wine Marketing & Sales: Success Strategies for a Saturated Market, by Liz Thach, Janeen Olsen, Paul Wagner
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2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
- Sales Rank: #1751111 in Books
- Brand: Brand: Wine Appreciation Guild
- Published on: 2007-03-30
- Original language: English
- Number of items: 1
- Dimensions: 9.88" h x .82" w x 6.75" l,
- Binding: Hardcover
- 347 pages
- Used Book in Good Condition
Review
This book does an excellent job in describing the complex (and basic)wine business principles such as marketing, strategy, finance and social responsibility. --Robert Mondavi, Robert Mondavi Winery
A must have for anyone who is interested in developing successful strategies to compete in the New
World wine marketplace. --Gina Gallo, E&J Gallo Winery
Most helpful customer reviews
1 of 11 people found the following review helpful.
A book that makes you reflect about our society....
By Jose Paulo Schiffini
Wine is in fashion for at least 10000 years...;
And I bet: it will be in fashion for the rest of our time !
So,against the title of this book I say : There is no saturated markets, there are only people that do not understand wine, it is important for every one of us to reflect on how the American Way of Life is downgrading,
we should export happiness, and pleasure, as we did in the late 40's and 50's after the II WW....
We should export more wine, wine against any war.
Schiffini, J. P. (The Century Club co-founder)
8 of 8 people found the following review helpful.
Any serious college-level wine or business library collection shouldn't miss
By Midwest Book Review
Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.
Diane C. Donovan
California Bookwatch
7 of 7 people found the following review helpful.
Great Wine Marketing Tool
By MED
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.
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